Results & Insights
With my social media clients, I prioritize analyzing client results and insights to inform strategic decision-making. This meticulous approach enables me to optimize content for upcoming posts, adjust the social media calendar for the following month, and better understand audience preferences. The data presented below reflects a year’s worth of social media performance on Facebook and Instagram, which I managed for a small, local brand. Their results showed consistent improvement throughout the year, providing valuable insights that will guide my content strategy for 2025.
Facebook (Meta Insights)
Reel Insights- Creating Reels is a key aspect of my content strategy and something I genuinely enjoy producing for clients. I consistently observe significant account growth when Reels are implemented effectively and strategically. For each Reel, I focus on leveraging trending or engaging topics, popular audio, and well-crafted, insightful captions to captivate the target audience and achieve optimal reach.
Paid Search Results - This PDF highlights a project from my Master’s program that focused on analyzing a Paid Search campaign from Google Ads. I conducted data analysis and interpretation for an Arizona-based client, with the goal of developing actionable insights and presenting recommendations to help the company expand their local clientele.
Influencer Marketing Research- Using SparkToro, I was tasked with identifying niche influencers for our Arizona-based client. The goal was to discover hidden gem influencers whose content aligned with the client’s industry and target audience, ensuring they were both relevant and feasible collaboration partners.
